Wednesday, April 28, 2010

Final Blog of the Video Game Console

My topic is on the future of video gaming console. Throughout the semester, I have posted blogs as it relates to the video gaming industry. The reason why I picked this topic because I am a video game enthusiasts. Video games have been part of my entire life. It's amazing to see the evolution of video games from the days of Super Mario to Metal Gear Solid IV. I was amazed to learn that over 71 consoles have been developed since the 1970s. I have owned and played about 10-15% of the consoles built. And hopefully more advanced ones to come in the future.

In my blog, I began with introducing the history of video game consoles. I found a website that shows all the consoles that were built since the 1970s. It gave description of each console, sort of a historical biography about them. There was over 71 consoles that I counted. You may see Playstation 2 counted two or three times because they released different version of the consoles during its 10-year period that Sony supported the system.

The next blog was a video on the evolution of video gaming. I thought the video provided an visual illustration of what games in the past look like to how they are today. Dr. Weisband actually played the one i posted on the blog in class. However, I have a new video that is very similar that I will present to you in my presentation.



I also went over the Video Game Industry Outlook for this time period. This was done by PriceWaterhouseCooper and is a little bit outdated. Their study found that the gaming industry will expand by a compound annual rate of 9.1% over the next five years. It also had a chart depicting the growth in gaming revenues from 2002-2006 which was compared alongside the music and movie industry. It shows that gaming revenues have grown by 5.7 percent while music industry suffered declines of 11.6% of revenue growth. The final chart that I posted was the U.S. gaming media consumption that showed how many hours per person an individual played games. As you know, some games may take several hours to complete and others more than double digits. On average, the consumption of video games per person in the U.S. is around 75 hours per year.

The next blog was about Project Natal. I posted a video demonstration that was presented at the E3 or Electronic Entertainment Expo. The video shows how controllers may be irrelevant. In my opinion, I rather play with a control than without one. But it appears the next generation consoles that Microsoft and even Sony will feature this option. I believe the attempt of this feature is to compete with the Wii and their hold on the casual gaming market.

I posted an article on my blog about the U.S. Air Force investing into 2,200 Sony Playstation 3 consoles. This is for research on a cost-effective technology for modernizing the military's high-performance computer system. It described that they already have 336 PS3s hooked up in what is described as a Linux-Based cluster. USAF has found that it is cheaper to purchase 2,200 Playstation 3 than it is to purchase from vendors such as IBM and Intel Corp. It mentions the chip technology and how a single 1U server configured with two 3.2-Ghz cell processors can cost up to $8k while two Sony PS3s cost approximately $600. The difference between the PS3 and another vendor chip technology are similar: A single 3.2-GHz cell processor is capable of delivering 200 GLOPS, where as the Sony PS3 configuration delivers approximately 150 GFLOPS.

Next blog was about cloud computing and how Valve Inc. Steam Cloud along with newcomers are going to change gaming on the PC. This technology allows gamers to play PC games on multiple computers. In the past, games were exclusive to one PC. The Steam Cloud takes your saved games, keyboard configuration, and others onto their servers. This will make it convenient for gamers as well as making it safer to upgrade your computer without the fear of losing the games you have. This could be the business model that change the industry. We will wait and see.
The last blog was an interview with the founder of Video Game giant Electronic Arts, Trip Hawkins. He described how the i-Pad has a market potential of 1 billion people because people are adopting computing formats that are simpler, more convenient and portable. He has very good viewpoints and it is important that we learn what the founders of companies have to say.

The interesting part that I've learned is that video games, like computers and social networking, are evolving to newer and better things. Consoles today have expanded on their features becoming an entertainment device where you can play games, watch movies, listen to your music, chat with friends, and even buy things like DLC (downloadable content). Wii already has motion controls and PS3 and Xbox 360 are going to follow that up with their motion control-less schemas.

My future outlook of video games is that we are heading towards a more social networking platform and electronic commerce. We can connect a gaming profile from Xbox 360 to our Facebook. We can also download video games from Xbox Live Marketplace instead of going to the outlet stores like EBGames. I foresee digital distribution to be featured heavily in the future as we leave physical product for the digital form we call bits.

Monday, April 5, 2010

Founder of Electronic Arts Envisions Future of Video Gaming

The article is from the following site: http://articles.sfgate.com/2010-03-28/business/20447361_1_social-gaming-video-games-ceo-of-digital-chocolate.

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Trip Hawkins, the founder of video game giant Electronic Arts and currently CEO of Digital Chocolate, is unveiling a new Facebook gaming platform called NanoStar Social Games that he thinks will take social gaming into the next generation. Chronicle reporter Ryan Kim recently asked him about the future of video games.

Q: How has the iPhone changed the video game industry, and what effect will the iPad have?

A: The iPhone will result in billions of mobile devices being sold in the next three years by Apple and its clones. In the same way, the iPad is an archetype for consumer tablet computers, for which I foresee a market potential of at least 1 billion people. People are adopting these new computing formats because they are simpler, more convenient and portable.



Q: What's next for social gaming that can keep up its momentum and keep players happy?

A: Better games with more value that are truly fun with friends, like our new NanoStar game platform. Up to now, many so-called social games have had thin and repetitive gameplay that feels more like work than play. And many current games are not really social - they're just using social networks to spam their social graph as a form of marketing. With truly great and classic games, it is fun to play again and the outcome is always different. The right gameplay design makes you sincerely want to play with friends.

Q: What else needs to happen before video games are truly considered mainstream entertainment?

A: We need new social games that can become timeless classics like we already have with online poker and fantasy baseball. The truly mass-market games can be played by anyone and that makes the social engagement much easier. Recent examples include the Texas Hold 'Em variant of poker, which only came to Vegas in 1967; the runaway success of Trivial Pursuit beginning in the 1980s; fan voting in the last decade with "American Idol"; and hit casual console games like Guitar Hero. We need more original games on new platforms like Facebook to follow in their footsteps.

The future of gaming: up the beanstalk and into the cloud

From the article: http://arstechnica.com/business/future-of-cloud/2010/04/cloud-gaming.ars

The article explains how cloud computing is changing the way casual gamers and even non-gamers are playing games. Such sites as Steam and Impulse along with the newcomer OnLive, are examples of the cloud computing making significant changes to the gaming industry. These changes are expected to grow enormously in the next couple of years. This will have implications not only the gaming experience, but from the distribution and sales to quality assurance to anti-piracy controls.

This started in late 2008 when Steam released a brand new service called the Steam Cloud. The Steam Cloud enables users to store their saved games, multiplayer settings, and keyboard configurations on Valve (company who developed Steam) Servers instead locally on their computers. This allowed gamers to play their games on multiple computers instead of exclusive on one PC. This capability also made it easier for people to upgrade their computers without the fear of losing games. After this concept started taking off, Impulse jumped on the bandwagon and it expected many others will join this crave. Impulse CEO said that it will cut support cost for the developers along with improving the experience for the customer most importantly.

To read more, go to the link provided on the top of the page.

Monday, March 8, 2010

Late last year, it was reported on Computerworld.com that the United States Air Force issued a request for proposals to purchase 2,200 Sony Playstation 3 video game console.

Of course, they are not planning to play Modern Warfare 2. The Air Force Research Laboratory in Rome New York is interested in the Cell Broadband Engine Architecture, a chip technology inside the PS3 according to Gartner Inc. analyst Andrea DiMaio blog post.

The USAF are looking into whether the PS3 chips could be a cost-effective technology for modernizing the military's high-performance computing system.

The Air Force already has 336 PS3 consoles hooked together in what is called an experimental Linux-based cluster. In order to expand the research project, they want more than 2,200 PS3 from Sony since other vendors such as IBM and Intel Corp. are more expensive.

The RFP-related document jusitified the purchase that a single 1U server configured with two 3.2-GHz cell processors can cost up to $8k while two Sony PS3s cost approximately $600. A single 3.2-GHz cell processor is capable of delivering 200 GLOPS, where as the Sony PS3 configuration delivers approximately 150 GFLOPS. A total savings of $7k.

The rest of article is below:

DiMaio said the Air Force's interest in the PS3 is in line with the trend toward the consumerization of IT. "This is a pristine example of how consumer technology can be used in pretty demanding government contexts -- although still in an R&D rather than operational capacity," she wrote.

The Air Force said the PS3 Cell processor has shown strong potential for applications such as high-definition video image processing and "neuromorphic computing," which mimics the neuro-biological architecture of the human nervous system.

"The additional PS3s will allow the R&D community to expand its current capabilities and investigate other applications that require many more processors to perform real-time tasks," the Air Force document said.
Link: http://www.computerworld.com/s/article/345642/Air_Force_Taps_PlayStation_3_for_Research

Tuesday, February 23, 2010

Project Natal

Project Natal is being developed by Microsoft and will bring control-free gaming and entertainment experience to the Xbox 360 game console. It is an add-on peripheral that will use gestures, spoken commands, or presented objects and images. It is expected to be released in Christmas 2010 for the predicted price of $80.

Here is a video demonstration from E3 last year.


The sensor used is a 9 inch wide horizontal bar. The depth sensor consists of a infrared projector combined with a monochrome CMOS sensor, which allows the sensor to see in 3D under any ambient light conditions. As a result, the sensing range of the depth sensor is adjustable, with the Project Natal software capable of automatically calibrating the sensor based on gameplay and the player's physical environment, such as the presence of chairs.

Israeli developer Prime Sense software will be adopted by the Natal, which interprets 3D scene information from a continuous infrared pattern.

Monday, February 15, 2010

The Video Game Industry Outlook

Data source:
PricewaterhouseCoopers








According to PricewaterhouseCoopers report, Global Entertainment and Media Outlook 2007-2011, they predict the gaming industry will expand at a compound annual rate of 9.1% over the next five years. It is estimated that the industry will grow from $31 billion in 2006 to close to $49 billion in 2011. It is expected the biggest growth will take place in the Asia Pacific region.

The in-game advertising market is expected to grow 64% in the U.S. China will experience the largest growth in any region with a compound annual rate of 14%. Most of the growth will be due to online gaming. However, retail packaged game are nonexistent in China due to rampant piracy.


Data sources:
RIAA, MPAA, The NPD Group










The chart shows the growth by the three industries from 2002-2006 and it reveals that the gaming industry has grown while movie and music have shown a decline.



Data source:
Veronis Suhler Stevenson








The consumption of video games per person in the U.S. averages around 75 hours per year.

Monday, February 8, 2010

A Video of the Evolution of Video Gaming



The video i posted from YouTube illustrates the evolution of video gaming from a time it was something individuals did on a game board to the visual representation on a screen through the use of a joystick or game pad. We have come a long way from the days of simplicity (Pacman) to an age of complexity (Gears of War). The basketball clip shows how the graphics changed as we added more pixels giving it more definition. The basketball characters have evolved to what we see today which are close to their accurate description. The recent jump from 480i television to 720p and 1080p television shows how far we come in less than five years. Standard def has been replaced by high def. What is in store of the future of video gaming? We will find out more next week.