Data source:PricewaterhouseCoopers
According to PricewaterhouseCoopers report, Global Entertainment and Media Outlook 2007-2011, they predict the gaming industry will expand at a compound annual rate of 9.1% over the next five years. It is estimated that the industry will grow from $31 billion in 2006 to close to $49 billion in 2011. It is expected the biggest growth will take place in the Asia Pacific region.
The in-game advertising market is expected to grow 64% in the U.S. China will experience the largest growth in any region with a compound annual rate of 14%. Most of the growth will be due to online gaming. However, retail packaged game are nonexistent in China due to rampant piracy.
Data sources:RIAA, MPAA, The NPD Group
The chart shows the growth by the three industries from 2002-2006 and it reveals that the gaming industry has grown while movie and music have shown a decline.
Data source:Veronis Suhler Stevenson
The consumption of video games per person in the U.S. averages around 75 hours per year.
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ReplyDeleteI found all of these statistics really interesting as I am not a video game player myself. I find the newer method of in-game advertising to be really interesting. I think that this method of advertisement is an another interesting way to reach target markets. According to Yankee Group's report this advertising, "continues to develop at an exponential rate and will, by 2011, grow to $971.3 million in worldwide in-game advertising expenditures." See this link for further details of the study through this link
ReplyDeletehttp://www.marketingcharts.com/interactive/in-game-advertising-revenue-to-reach-971mm-by-2011-1043/